Investors

    The fit intelligence layer for footwear.

    ShoeGenie helps people find shoes that fit their feet, in the right size, from brands built for quality. We exist to help people, not to sell placement.

    Contact the founder

    The problem

    Sizing is inconsistent

    A size 10 in one brand is a 9.5 or 10.5 in another. Shoppers guess, and guess wrong.

    Returns are expensive

    Poor fit is the leading reason footwear is sent back, costing brands and retailers on every order.

    Bad shoes hurt feet

    Unsupportive, fashion-first footwear contributes to everyday foot pain for millions of people.

    The product

    Fit Finder

    A guided quiz that maps arch, width, use and pain points to shoes built for that foot.

    Size cross-reference

    Half-size precision across brands, adjusted for width, socks and fit preference.

    Ask the Genie

    A calm, expert fit advisor that answers questions grounded in our catalog data.

    My Closet

    Shoes a shopper already owns refine future size and brand guidance.

    Where we are today

    250+

    Curated models

    20+

    Leading brands

    ½

    Size precision

    0

    Paid rankings

    How we make money

    Contextual commerce

    Affiliate partnerships shown only where relevant. Live partner today: Sockwell. Major retailer programs in review.

    Brand Insights

    Subscription fit intelligence for brands: fit accuracy, return-risk signals, cross-brand comparison.

    Fit data licensing

    Aggregated, anonymous fit intelligence to help brands and retailers reduce returns.

    Listing

    Free

    • Verified catalog listing
    • Appear in Fit Finder and Ask Genie
    • Accurate size guidance

    Insights

    $2,500/mo

    • Everything in Listing
    • Fit accuracy dashboard
    • Return-risk alerts
    • Up to 5 portal users

    Insights+

    $5,000/mo

    • Everything in Insights
    • Cross-brand comparison
    • Data exports
    • Monthly fit review call

    Brand plans never affect which shoes are recommended or their order.

    What we will not compromise

    Fit decides ranking

    No brand can pay for placement. Recommendations follow a locked, published engine contract.

    Quality only

    We curate shoes built to support feet and last. Disposable, fashion-first footwear is excluded from foot-care recommendations.

    Real photos only

    We never generate or guess product imagery. Only verified photos are shown.

    Private by design

    Brands see aggregated insights only. Individual shopper data is never sold or shared.

    Roadmap

    Now

    Consumer fit platform

    Fit Finder, size guidance, Ask the Genie and contextual partner offers.

    Next

    Brand partnerships

    Curated intake for quality independent brands and the Brand Insights portal.

    Later

    Retail integrations

    Fit guidance embedded at checkout for retail partners to cut returns.

    Let's talk.